Product leader with 20 years across hosting, WordPress, and AI
Building the next wave of AI-native web products.
Building agentic AI products for the hosting industry. Principal Product Manager, WebPros.
200K+
User base
ImprovMX, doubled in 18 months
40%
Revenue growth
ImprovMX, in 18 months
~20
Years in the field
Hosting, WordPress, AI
Built and led across
What I Do
Twenty years of pattern recognition across hosting, WordPress, and AI.
AI Product Building
Taking agentic AI products from strategy to shipped experience, combining product judgment, technical depth, and hands-on prototyping.
WordPress Ecosystem
Deep expertise across the full WordPress hosting stack. Security, performance, managed hosting, and the tooling that hosting partners rely on every day.
Web Hosting Strategy
Twenty years modernising hosting products and taking them to market. From legacy shared hosting to Kubernetes-powered managed platforms.
Product Modernisation
Re-engineering complex, legacy products for growth. Connecting the technical how, the business why, and the customer who.
Experience
From founding to acquisition, startup to enterprise.
WebPros
Principal Product Manager · 2024 to present
Leading Nova, Nova for WordPress, and WP Squared at WebPros. Expanding Nova's agentic AI building experience across cPanel, Plesk, WHMCS, and WebPros Cloud for hosting providers worldwide.
ImprovMX
Head of Product · 2023 to 2024
Directed end-to-end product strategy for a high-volume SaaS email platform. Achieved 40% revenue growth and doubled the user base to over 200,000 within 18 months through data-driven product improvements and lifecycle marketing.
Cloudways / DigitalOcean
Senior Product Manager · 2022 to 2023
Navigated the WordPress automation strategy through the $350M acquisition of Cloudways by DigitalOcean. Led the strategic turnaround and global launch of SafeUpdates, and spearheaded Cloudways Autonomous, a Kubernetes-powered managed WordPress hosting solution.
MDDHosting
Product Lead · 2018 to 2022
Partnered with the founder to modernise the company's technical direction. Led the transition from legacy shared hosting to a performance-driven cloud model, including a StorPool-powered infrastructure overhaul and the Elastic Reseller Hosting framework.
Aspiration Hosting
Founder · 2008 to 2017
Founded a premium Magento-focused managed hosting company and grew it from bootstrap to serving clients across five continents over nearly a decade. Led the company to a successful acquisition. Named a Magento Master by the Magento community.
Latest Writing
Thoughts on WordPress, AI, hosting, and building products.