Product leader · 20 years · hosting / wordpress / ai

Building the next wave of AI-native web products.

Principal Product Manager, WebPros.
Building agentic AI products for the hosting industry.

See the work → Read the writing

Built and led across

2008 to 2017 10 yrs

Magento

Founded a premium hosting company. Magento Master, exit.

2018 to 2024 6 yrs

WordPress

Modernised platforms and navigated a $350M acquisition.

2024 to present Now

AI products

Leading Nova, the agentic AI builder hosting providers offer their customers.

Experience

From founding to acquisition, startup to enterprise.

Five roles, one through-line: ship for the wave that is coming.

2024 to present

Principal Product Manager

Leading Nova, Nova for WordPress, and WP Squared. Expanding Nova's agentic AI building experience across cPanel, Plesk, WHMCS, and WebPros Cloud for hosting providers worldwide.

Agentic AI

Nova · global

2023 to 2024

Head of Product

Ran the full product function for a high-volume SaaS email platform, driving data-led improvements and lifecycle marketing.

+40% revenue

200K+ users · 18 mo

2022 to 2023

Senior Product Manager

Led WordPress automation strategy through DigitalOcean's acquisition of Cloudways. Launched WordPress SafeUpdates and Cloudways Autonomous, a Kubernetes-powered managed hosting product.

$350M

acquisition navigated

2018 to 2022

Product Lead

Modernised the platform from legacy shared hosting to a cloud-native model on StorPool, and built the Elastic Reseller Hosting framework.

Legacy to cloud

infra overhaul

2008 to 2017

Founder

Built a premium Magento hosting company from bootstrap to clients across five continents, then led it to a successful acquisition.

Magento Master

founded to exit

~20

Years in the field

$350M

Acquisition navigated

200K+

Users grown

Continents served

What I am building now

Nova · WebPros

An agentic AI builder for apps and sites. All it takes is a conversation.

Built for hosting providers to give their customers a powerful way to create apps and sites, under their own brand. I lead Nova, Nova for WordPress, and WP Squared, and Nova's expansion across cPanel, Plesk, WHMCS, and WebPros Cloud.